With the interim results, it was possible to identify potential problems at an early stage, making the upgrade leap manageable through individual work packages. ABSTRACT This paper presents a current research with the aim to identify the enablers, barriers and possible solutions to eprocurement adoption by suppliers in Portugal. The literature relating to e-procurement implementation and operation is reviewed, with focus on the barriers and enablers already identified in the literature. A research methodology is proposed to study the problem, and this work will contribute to better address the issues faced by suppliers on e-procurement implementations. Takes initiative to identify current and potential problems and determines the best possible solution. Identifies the cause of problems and key issues through investigation; identifies effective, logical and practical solutions.

For example, in August 2014 Yahoo’s advertising network reportedly saw cases of infection of a variant of Cryptolocker ransomware. The delivery of online ads does not need to be linked to the publisher’s publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts. As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites.

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Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers. Having an fantastic looking website design is important for businesses of all sizes from large organisations to small local businesses. People want to know who they are dealing with and your website is the place to provide all the information a prospective customer may need. It gives you the chance to sell your USP’s and show why people should choose you over your competitors.

Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Pharmaceutical companies have been forced to change their approach to selling over-the-counter medicines because of increased pressure on sales margins. The development of Web 2.0, Web 3.0, and social media technologies allow low-cost online marketing, including e-commerce. An organizational adaptation has to cope with the changes in the OTC drug market is required because of the widespread use of the internet and social media. The increased importance of digital media for marketing has convinced the OTC medical industry to include the use of social media in its customer relationship management strategy.

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Ransomware gangs were spotted using carefully targeted Google search advertising to redirect victims to pages dropping malware. Like impressions, not all recorded clicks are valuable to advertisers. GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately. Unlike television marketing in which Nielsen TV Ratings can be relied upon for viewing metrics, online advertisers do not have an independent party to verify viewing claims made by the big online platforms.